Search Content


Featured Content


Content Categories



What’s a Design Strategy look like?

Designers often talk about the results of their work, and even about the design process, but what we don’t often talk about is the careful framing of a project that allowed us to do the great work in the first place. When working with organizations big or small, it pays to first reach clarity about WHAT to design before working on HOW to design it.

Last week I got the chance to talk through a solid example of design strategy work with Lulu Pachuau and Bob Medcalf of the New Zealand firm Provoke. In this podcast we talk about and show the tools and methods they used to help the research institute Industrial Research Limited create a cohesive web strategy for the future.

What’s got me especially excited about this work is that Lulu and Bob took several of the methods that we teach during the Design Strategy day at the UX Intensive workshop, and they adapted the methods to address the challenges they faced.

If you’re interested in building some skills to help you move upstream and frame great design work, check out Adaptive Path’s UX Intensive workshops coming to Copenhagen on October 13-16 and to Austin December 8-11.



Related CRM Vendors Articles

Google Friend Connect Is Live


Google Friend Connect is a service that helps site owners easily provide social features for their visitors. Users gain the ability to sign in to, make friends on, and interact with your site, making it more social and more...

Read more about Google Friend Connect Is Live...

Skytap Provides Cloud Access and Licensing for ISV


Skytap, Inc., a leading provider of cloud-based virtual lab solutions, today announced its Independent Software Vendor (ISV) Alliance program to enable on-demand distribution of commercial software solutions through its Virtual Lab platform....

Read more about Skytap Provides Cloud Access and Licensing for ISV Solutions...